eLearnAfrica
Developing Ideas and Content for your Digital Strategy
The University of Adelaide
  • Start Date: 08 Apr, 2024
  • 4 weeks
  • Study Content: Videos


Gain the skills to generate effective content that targets your audience, aligns with your strategic goals, and sets you apart.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Take your content creation to the next level


While many businesses focus solely on visibility, success is crafting targeted and impactful content.


On this four-week course from the University of Adelaide, you’ll master the art of generating high-quality, strategic content from concept to creation.


Through inspiring exercises and real-world examples, you’ll learn how to develop a content strategy that resonates with your target audience, increases engagement, and drives meaningful results.


Whether you’re a marketer, content creator, or business owner, this course will equip you with the skills to create compelling content that captivates your audience and achieves your objectives.


Understand how to source your content for your digital strategy


You’ll start by discovering the relationship between your content and digital strategy.


Within this, you’ll learn how to ensure your digital content seamlessly reflects your overarching business strategy.


You’ll also discover the importance of making sure your content is strategic and how you can source the right strategic content for your business.


Discover brainstorming techniques for idea development


Next, you’ll learn how to develop your content by mastering brainstorming techniques.


You’ll be armed with practical ways to brainstorm and generate ideas that align with your strategic goals. These skills will become your toolkit for turning concepts into tangible content.


Learn how to make your digital content tell a story


Finally, you’ll learn how to bring your ideas to life as you start to build your content.


Within this, you’ll unpack the art of storytelling to learn how to create content that stands out and resonates with your audience.


By the end of the course, you’ll have the expertise to produce captivating content that aligns with your digital strategy.


This course is designed for anyone who wants to learn more about marketing.


You could be new to a marketing role or looking to develop in your career.


Though this is a beginner course, we recommend taking the following courses first to help build a strong foundation of knowledge:



Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The University of Adelaide

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016