eLearnAfrica
Developing Your Marketing Strategy
The University of Adelaide
  • Start Date: 08 Apr, 2024
  • 4 weeks
  • Study Content: Videos


Plan and perfect your marketing strategy to boost the profitability of your business with the University of Adelaide.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Master marketing planning and strategy


Thinking ahead and planning effectively is the only way to guarantee your brand hits its mark. On this four-week course from the University of Adelaide, you’ll learn how to build a well-thought-out marketing strategy from the planning phase through to implementation.


Focussing on professional skills and practical case studies, you’ll learn how to reach the right audience with the right marketing tools and channels.


Position yourself and identify your target audience


Week 1 of the course will consider the ‘who’ of marketing. You’ll discuss where your brand sits in the market, and determine which audiences it should be reaching.


You’ll understand the importance of positioning and demographics for any marketing strategy.


Develop your brand essence, voice, and messaging


Once you know who your target audience is, you need to decide how you communicate with them.


Guided by your course leader, you’ll develop your brand essence, tone of voice, and key messages. You’ll learn how to turn those messages into clear and compelling marketing content.


Choose your marketing channels and implement your strategy


In the last week of the course, you’ll put theory into practice and learn how to implement your chosen strategy. You’ll review a range of communication channels and select those best suited to your brand.


You’ll finish the course with a watertight marketing strategy and all the skills you need to implement it in your business.


This introductory course is designed for anyone interested or involved in marketing for a business.


It will be suitable for both new and experienced marketers working in any region of the world.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The University of Adelaide

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016