eLearnAfrica
Harnessing AI in Marketing and Communication
The University of Adelaide
  • Start Date: 08 Apr, 2024
  • 4 weeks
  • Study Content: Videos


Learn how to harness AI technology to plan and deliver compelling content, automate marketing processes, and boost efficiency.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Harness the potential of artificial intelligence


Artificial intelligence (AI) has the power to transform our approach to marketing and communication. With its help, marketers can rapidly produce original text and visual content, while automating processes and enhancing efficiency.


On this four-week course from the University of Adelaide, you’ll learn how you can harness AI for your marketing and communication. From brainstorming ideas to crafting compelling content, you’ll discover how developments in AI are transforming the industry.


Practise using AI for content creation


While many businesses see boosting visibility as the primary goal of marketing, success cannot be achieved without targeted and impactful content. In Weeks 2 and 3 of the course you’ll learn how to use AI to generate impactful text- and visual-based content.


Through practical exercises and real-world examples, you’ll learn how to develop content that resonates with your target audience, increases engagement, and drives meaningful results.


Discover how AI can contribute to measurement, analysis, and planning


Moving beyond content creation, the fourth and final week of the course will look at marketing processes more generally. You’ll learn about the role chatbots and AI data tools can play in measurement, analysis, and planning within marketing and communication.


You’ll review some existing examples of AI-driven processes, while also discussing potential future developments in the industry.


By the end of the course, you’ll be prepared to take on the future of AI in marketing and communication.


This is an introductory course aimed both at professionals just starting out in marketing roles and at learners with no prior knowledge of marketing.


Building on two other courses offered by the University of Adelaide (‘Marketing Essentials’ and ‘Developing your Marketing Strategy’), it will be a useful continuation for learners who have completed these.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The University of Adelaide

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016