Storytelling for Social Change
University of Michigan
  • Start Date: 01 Feb, 2021
  • 5 weeks
  • Study Content: Videos


Discover how crafting an engaging story can deliver a message that inspires audiences and effects real change.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Harness the power of storytelling and improve your communication skills


On this course, you’ll discover the secrets of storytelling from expert performers and artists.


Stories are a powerful way to engage an audience and deliver impact. Using characters creates empathy, and makes people more open-minded to hearing something new or engaging with a complex topic.


Learn how storytelling can communicate powerful ideas


By following some simple rules of story craft, any communicator can create empathy and interest – both vitally important when trying to get a message across.


You’ll explore how professionals use stories to drive social change, and understand how introducing multiples perspectives can boost the impact of your message.


Utilise the power of visual storytelling


You’ll learn how visual elements can enhance a story and keep people listening.


You’ll discover how to identify your audience, and create a protagonist that can connect with them, building awareness and shifting attitudes.


Improve the impact of your communication skills


Using peer feedback, quizzes, and personal reflection, you’ll improve your own storytelling techniques, whether you work with a brand, a not-for-profit, or just want to become a better public speaker.


Studying performances and hearing from storytelling professionals, you‘ll end by developing a creative project of your own.


This course would benefit professionals who want to tell an impactful story, including those working in not-for-profit or commercial sectors, marketing teams, writers, educators, and public speakers.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

University of Michigan

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016