eLearnAfrica
Principles of Service Management
Hanken School of Economics
  • Start Date: 23 Oct, 2023
  • 5 weeks
  • Study Content: Videos


Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Find out what the discipline of service management can do for your business


Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses.


On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management.


Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.


This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context. It is also relevant for business students wishing to specialise in service management and marketing.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Hanken School of Economics

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016