The EntrepreneurNOW! Network (ENN)
- Start Date: 17 Jan, 2022
- 3 weeks
- Study Content: Videos
Learn how to plan and implement a go to market strategy with a compelling value proposition that leads your business to success.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Introduction
Introduction Video
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Develop a complete go to market strategy template for your new business
Got a great business idea? Time to build a bullet-proof go to market strategy.
This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.
Develop a powerful positioning strategy and unique value proposition
Led by Ken Burke, founder of the EntrepreneurNOW Network, you’ll discover how to use the unique selling points (USPs) of your product or service to define its business positioning.
You’ll learn how to inform your customers of these USPs through the creation of a defined and unique value proposition and identify effective selling and marketing techniques for doing so.
Learn how to define your target market
Defining your audience is a key part of developing a solid go to market strategy.
You’ll consider how to identify who your audience is and explore ways to identify your competition. You’ll also explore how to build and use customer personas to inform a value proposition that resonates with your audience.
Find innovative ways to engage your customers and develop a messaging strategy
Understanding your customers is key to reaching and engaging with them. You’ll learn how to identify the business benefits that matter most to your target customer.
You’ll discover how to make psycho-graphic and demographic customer profiles and how to implement different messaging strategies to engage with your target audience
Implement your marketing strategy and set your business up for success
Once you’ve learnt how to develop a go to market plan, lay out your unique value proposition, identify your target audience and messaging strategy, and position your business in the market, you’ll find out how to apply your new knowledge in the real world.
This course is designed for entrepreneurs who already own a business or are looking to start one.
You will also find it useful if you’re a business owner or executive looking to develop positioning, messaging, and targeting strategies. Students considering future career prospects in business, product management, or marketing will also benefit from this course.
Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The EntrepreneurNOW! Network (ENN)
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
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CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016