International Marketing: Cultural Factors

Coventry University

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Start Date: 18 Jul, 2022
2 weeks
Study Content: Videos

Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.

Course Fee: Free

Certificate Cost: See Fees and Eligibility

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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Discover the importance of culture in international marketing

In a global business environment, incorrect cultural assumptions can have significant consequences for businesses. Understand the crucial role culture plays in global marketing and how it is linked to the success and failure of organisations trying to expand internationally.

On this two-week course, you’ll gain knowledge of the importance of culture in your global marketing strategies and the ways you can better understand cultural differences in order to succeed in international markets.

Understand how to implement an effective strategy for international marketing

Having an effective strategy can be the difference between success and failure in global marketing. You’ll explore and apply real-life examples of good and bad practices using culture in global marketing, helping you reflect on how culture impacts your own marketing strategies.

By the end of the course, you’ll have a better understanding of markets and buyers as well as customer service and relationship management across cultures.

This course is for anyone interested in global marketing and the factors you must consider in your marketing strategy.

You may be a global marketer looking to improve your existing knowledge or you want to be introduced to international marketing.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

International Marketing: Definition and Strategy

International Marketing: Selection and Market Entry Strategies

International Marketing: Product Adaptation vs Standardisation

International Marketing: Challenges and Opportunities

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.

COLLABORATION POLICY

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CHANGING THE HONOR CODE

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Effective Date: September 22, 2016