eLearnAfrica
International Marketing: Challenges and Opportunities
Coventry University
  • Start Date: 22 Feb, 2021
  • 2 weeks
  • Study Content: Videos


Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to respond to the challenges of international marketing


Debate the contemporary issues of international marketers to understand the complexities that organisations face in global marketing.


You’ll learn how to critically analyse these issues to help you better prepare for a response to any difficulties that may arise in your global marketing strategy.


You’ll also look at globalisation as a whole to determine whether this is still a relevant and beneficial narrative.


Understand fortune at the bottom of the pyramid


Investigate the concept of bottom of the pyramid (BOP) consumers and how organisations can use this market to their advantage.


Despite earning less than $2 a day, BOP consumers have a huge potential to purchase products and can be an untapped market for global marketers.


You’ll learn the value of BOP consumers and how you can include this market in your own strategies.



It’s important to look towards future trends in order to understand how it might shape your managerial practice. You’ll explore and identify trends such as artificial intelligence and globalisation, and the impacts they might have on practice in global marketing.


Reflect upon how you see future global marketing trends and how they might shape the market altogether, to help you prepare more effective strategies in your own practice.


This course is part of the Global Marketing Expert Track, an in-depth look into marketing strategy and all the considerations businesses need to address before entering international markets.


This course is for anyone interested in global marketing and the challenges and opportunities. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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CHANGING THE HONOR CODE

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Effective Date: September 22, 2016