eLearnAfrica
How to Get Started in eCommerce
Colin Lewis
  • Start Date: 29 Nov, 2021
  • 3 weeks
  • Study Content: Videos


Discover the basics of eCommerce and develop frameworks to boost your chances of success when selling online.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Understand the eCommerce basics and get started in online retail


eCommerce is one of the fastest growing industries globally, booming like never before. It’s an extremely exciting industry with a lot of potential and many opportunities.


On this course, you’ll get a rundown of the basics of eCommerce and getting started in the industry. You’ll cover everything you need to know about how eCommerce works, from where to focus your business, how to structure it, and where to get started with selling.


Discover the five main eCommerce business models


You’ll learn about five key business models that are used in eCommerce, assessing their pros and cons. You’ll also look at trends and focus areas within eCommerce for an insight into where you can adapt to get the best results.


Explore the frameworks for success in eCommerce


Building an eCommerce store can be an overwhelming task with many different decisions to make. That’s why it’s important to have a framework to take control of the entire process in a logical way.


You’ll assess what makes a good framework, covering topics such as goals and strategies, policies, and tools. When mapping out your framework, you’ll discuss the 9Ps and 4Cs of eCommerce, useful tools to make sure you address all the key decisions in a cohesive manner.


Compare different platforms to develop your business


One of the biggest decisions you need to make on your eCommerce journey is which platform to use to set up your online store and sell online. Luckily, there are now exceptional capabilities with eCommerce platforms such as Shopify and BigCommerce.


This course will guide you through what makes a good platform and how to identify the best one for your business. You’ll then assess and compare different platforms, as well as looking at the role of marketplaces like Amazon, Etsy, and eBay in eCommerce.


This course has been designed for anyone responsible for eCommerce in their organisation. If you’re new to the role, this is a great course to develop your expertise.


It’s also a good opportunity to upgrade your skills if you’re a small business owner looking to develop the eCommerce channel in your business.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Colin Lewis

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016