Colin Lewis
- Start Date: 29 Nov, 2021
- 3 weeks
- Study Content: Videos
Explore how to research your target shopper, understand how they discover products on the digital shelf, and capture reviews.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Discover and target your audience for selling online
It’s difficult to create a successful eCommerce site if you don’t know who your customer is. Without understanding your target audience, you won’t know what will work and what won’t.
On this course, you’ll discover how to select, segment, and target your market through creating personas. This will help you adapt your eCommerce business and marketing to better suit your customer and increase conversions.
Build customer personas to create a great eCommerce experience
To truly know your target customer and understand their problems and perspective, you need to create a buyer or customer persona. This will give you a representation of your typical customer and encompasses important characteristics to help you adapt to their needs.
You’ll learn how to build customer personas, what content to write for them, and why they are useful tools for eCommerce. This will give you a foundation to start thinking about customer propositions.
Understand how your customers engage with your product
As part of this course, you’ll look at how your customers find, and then engage with, your eCommerce store.
This will take you through creating the structure of your website as well as tips for the layout and content of your pages, specifically your product pages.
Learn to utilise ratings and reviews to drive sales
The idea of social proof has been used in marketing for decades, providing potential customers with proof that others are happy with a product and service, and leading to more conversions.
You’ll finish this course by looking specifically at ratings and reviews, why they’re so important, and how you can build your value proposition by actively collecting them.
This course has been designed for anyone responsible for eCommerce in their organisation. If you’re new to the role, this is a great course to develop your expertise.
It’s also a good opportunity to upgrade your skills if you’re a small business owner looking to develop the eCommerce channel in your business.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
Colin Lewis
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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VIOLATIONS
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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CHANGING THE HONOR CODE
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Effective Date: September 22, 2016