eLearnAfrica
Creating and Measuring Success in eCommerce
Colin Lewis
  • Start Date: 29 Nov, 2021
  • 3 weeks
  • Study Content: Videos


Learn how to develop clear and effective strategies to run your eCommerce business and measure success.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Optimise your eCommerce site’s performance and identify KPIs


On this final course in the Introduction to eCommerce ExpertTrack, you’ll bring everything you’ve learnt so far together.


The focus of this course will be site performance and how to develop frameworks, policies, and processes to lead your business to success.


Learn how to measure performance on your site


Once you’ve built your eCommerce site, you need to know whether it’s successful or not in order to plan and adapt for the future.


You’ll discuss what performance means and assess the key performance indicators (KPIs) that matter in eCommerce. By understanding KPIs, you can match your performance against them and act proactively to boost your success.


Explore the logistics of your eCommerce business


Having an efficient team and a solid set of processes is vital to succeeding in eCommerce. You’ll look at how to structure an effective eCommerce team, from the different roles to the responsibilities that need to be allocated.


Then, you’ll look at the logistical management and fulfilment of orders; how to structure the processes and optimise the workflow to get your products to customers in the quickest and easiest way.


Build strategies to improve your service and customer experience


The final topic on this course explores why customer service is key to success in eCommerce and how best to deliver it.


This will include managing customer enquiries, shipping policies, and delivery schedules, and how to signpost this to customers to further improve the customer experience.


This course has been designed for anyone responsible for eCommerce in their organisation. If you’re new to the role, this is a great course to develop your expertise.


It’s also a good opportunity to upgrade your skills if you’re a small business owner looking to develop the eCommerce channel in your business.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Colin Lewis

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

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CHANGING THE HONOR CODE

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Effective Date: September 22, 2016