Chartered Institute of Marketing
- Start Date: 10 Apr, 2023
- 3 weeks
- Study Content: Videos
Gain essential copywriting skills to write content marketing that builds your brand, drives sales, and improves engagement.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Use content planning to drive sales
When copywriting combines with content marketing, you can create an effective, meaningful relationship with your customers. This connection can lead to more sales as you develop the content that encourages your customers to act.
On this three-week course, you’ll discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience.
You’ll explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales.
Learn how to plan and write effective blog copy
Blog writing is a vital part of content marketing. It creates a space for meaningful content to connect with your customers.
On the course, you’ll learn how to plan, write, and manage blog copy. You’ll discover tips for idea generation and techniques for writing headlines, introductions, and supporting points.
Harness the power of thought leadership content
Working with senior leaders is an effective way to obtain information about their expertise. With this information, you can create authentic, thought leadership content that shares senior leaders’ wisdom with others.
On the course, you’ll learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf.
Learn from the experts at the Chartered Institute of Marketing
Throughout the course, you’ll be guided by content marketing specialists from the Chartered Institute of Marketing.
With their expertise, you’ll finish the course with the knowledge and skills to successfully use copywriting in your content marketing plans.
This course is designed for anybody who wants to excel in their career and understand more about copywriting for content marketing.
You don’t need any previous knowledge or experience.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
Chartered Institute of Marketing
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.
CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016