eLearnAfrica
Cold Email Mastery: The Ultimate B2B Lead Generation Course
ClickSlice
  • Start Date: 04 Jan, 2021
  • 3 weeks
  • Study Content: Videos


Understand how to grow your business and generate B2B leads via the digital marketing strategy of cold emailing.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to generate B2B leads to your business via cold emailing


This three-week email marketing course is designed to show you how you can use cold emailing to generate an influx of B2B leads every month; an essential part of starting and growing any business in this digital era.


Decipher how to set up a cold email campaign from scratch


Cold emailing - an email that’s sent without prior permission from or contact with the recipient - is a key tool in generating interest and attracting revenue to any business in today’s digital world.


You’ll gain detailed insight into how to set up a successful cold email campaign from scratch, and will also improve your understanding of how to improve email deliverability and open rates.


Discover strategies to locate potential customers and improve lead generation


You’ll cover a wide range of strategies to help you find the decision maker’s email address without violating GDPR, and will also understand how to split test email campaigns for optimal efficiency.


You’ll also cover best email practices - such as length and subject of messaging - and will also gain an insight into how to tailor your message to the intended recipient.


Learn from leading cold emailing experts from ClickSlice


Throughout this email marketing course, you’ll be under the guidance of Joshua George, founder and owner of leading digital marketing agency ClickSlice.


He attained his first client by using cold emailing, and ClickSlice now uses cold emailing every month to generate leads on demand and has proven to be a valuable source of leads for new business. To date, the agency has generated over six figures in revenue from this form of digital marketing.


This course is primarily suited to those looking to increase B2B lead generation within a business.


It’s also suitable to anyone who is interested in learning about cold emailing or email marketing.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

ClickSlice

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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