Business Planning to Grow Successful Companies
The University of Kent
  • Start Date: 18 Jul, 2022
  • 4 weeks
  • Study Content: Videos


Explore the world of business, analyse business environments, and learn how to successfully expand into foreign markets.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Develop and launch a successful business from idea to expansion.


From initial idea and business strategy to funding and international expansion, this course will take you through all the steps to launching and developing a successful business.


Plan and strategise to build a successful business


On this course, you’ll look at the key elements of effective business planning and how to develop a business strategy. You’ll also be introduced to important financial concepts and the different ways that businesses are financed.


By evaluating case studies of successful businesses and entrepreneurs, you’ll be able to develop your own business ideas, create plans and strategies to support them, and start to think about your funding options.


Discover the tools to conduct effective industry analysis


An important step in assessing the feasibility of a business idea is understanding the business environment and competitors. There are many different tools that you can use to put together a market analysis.


On this course, you’ll explore the key elements of three important tools: SWOT analysis, PESTLE analysis, and Porter’s five forces analysis. You’ll then look at applying different models for situation audits to help build a picture of the business environment.


Evaluate the different methods for international expansion


There are a number of modes for expanding a business into foreign markets and each has its merits and drawbacks. Explore these different methods with a combination of case studies from real businesses and supplemental materials to help understand the different approaches to international expansion.


Once you’ve learned the different methods, you can then apply them to your own business idea and discuss the suitability of each one.


This course is designed for anyone looking to understand effective business planning, specifically in relation to international growth strategies.


This may also be of extra interest to anyone studying business at degree level or business at level 3.


If you want to further your knowledge, you may be interested in thee courses, from the same provider, that share the same overall learning outcomes:



Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The University of Kent

The University of Kent, the UK’s European University, is one of the country’s most dynamic universities. Established in 1965, it now has 19,850 students studying at its various campuses including Canterbury, Medway and Tonbridge in the picturesque south-east of England (close to London) and its European sites in Brussels, Paris, Athens and Rome.

The University is a major educational, economic and cultural force throughout its region and has well-established external networks and partnerships with leading universities in Europe and around the world, providing students with opportunities to study and work abroad.

Ranked in the Top 20 of UK universities (16th in the Guardian University Guide 2016), Kent has an established reputation for the quality of its research; confirmed by its excellent performance (17th in the UK) in the most recent Research Assessment Framework (REF) where all its academic schools were found to be engaged in research of international and world-class standing.

Students consistently rank Kent as offering one of the best student experiences in the UK and it achieved an overall satisfaction rate of 90% and above in the National Student Survey.

 

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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