Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Better understand your audience with creative empathy
While the audience sits at the heart of any successful communication, the community you build is what supercharges gaming. Often called the new social media, this medium is where people want to interact, engage, and spend their time.
On this three-week course from D&AD, you’ll explore how to build and engage a gaming audience, maintain their attention, and empower them to do good.
Whether you’re inserting your brand into a game, or being inspired by the power of gaming to enhance an existing experience, knowing the steps your audience will take is vital.
You’ll learn to see the power of games through the eyes of your audience; what’s their character, perspective, and identity, and how does this affect their experience?
Explore gamification and how it can improve creative communications
By deploying multiple techniques and tools, games successfully create a place where people want to spend their time.
On this course, you’ll learn how gamification can enrich your advertising and marketing comms, and how the social aspect of maintaining a community can positively impact all areas of creative communications.
Create an authentic audience experience
Creating an authentic experience starts with understanding and empathize with your audience.
In this section, you’ll move to the next step and learn how to create an authentic gaming experience based on audience motivations and player types, plus understand the importance of characters and know how to overcome the uncertainty in gaming.
Learn from experts in the field
This course is led by D&AD and features content created by a variety of experts in the field from top companies in the industry such as Massive Entertainment and Phantom.
This course is designed for creatives that want to tap into the power of gaming for their communications, marketing, and advertising.
Whether you’re a brand builder, social media executive, or business owner, this course will guide you through how to harness gaming and use immersive storytelling to create a community for your customers.
If you want to explore this subject further, you may be interested in these courses, from the same provider, which share the same subject and overall learning outcomes:
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
But it’s much more than just awards. Discovering and nurturing new talent is at the heart of what D&AD do. And as a not-for-profit all surpluses are reinvested to help support people at every stage of their creative careers and to stimulate the industry to work towards a fairer more sustainable future.
D&AD’s New Blood programme reaches young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on their way into industry.
Beyond this, D&AD members join a vibrant global community, whilst creatives and clients are inspired by a world-class training programme.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.
CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016