The Open University
- Start Date: 30 May, 2022
- 2 weeks
- Study Content: Videos
Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Discover audience targeting options for effective online display advertising
Targeting your online display advertising helps you focus a campaign or ad group on audiences who meet specific criteria so you can increase visibility and ensure adverts resonate with those who see them.
On this two-week course, you’ll be guided through the range of targeting options and what you need to consider to select the best option for your online display campaign to drive a positive return on investment (ROI) from your ad spend.
Explore the different online display ad targeting options
You’ll explore the range of online targeting available, starting with basic options most commonly used in advertising platforms, such as geographic, demographic, and device targeting. Then you’ll move onto contextual advertising, topic and interest-based targeting, lookalike audiences, and retargeting. You’ll also look at the connection between targeting and ad costs.
Learn to choose the right targeting options to improve ad performance
You’ll learn about automatic targeting, programmatic targeting, and how retargeting can be used to help progress audiences through their online journey. You’ll also explore the future of targeting and the use of artificial intelligence (AI) within platforms.
By the end of this course, you’ll know how to select and make the best use of the wide range of online display targeting options and techniques to drive improved campaign results without irritating your audience.
Learn from industry experts, Target Internet, with The Open University
You’ll benefit from practical training content created by digital experts who have years of experience, having worked with leading brands like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.
This course is ideal for those who are interested in gaining an understanding of online display advertising as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The Open University
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.
Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.
The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.
Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.
All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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CHANGING THE HONOR CODE
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Effective Date: September 22, 2016