Chartered Institute of Marketing
- Start Date: 25 Jul, 2022
- 3 weeks
- Study Content: Videos
Gain the skills to become a successful copywriter as you learn how to write copy, develop your brand, and win customers.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Start your career as a copywriter
Copywriting is a core marketing skill. And, as marketing becomes ever more sophisticated, we need to produce copy that’s targeted, personal, and conversational.
On this three-week course, you’ll develop the skills needed to become a successful copywriter. You’ll gain the tools, techniques, and practical advice to help you get ahead of the curve and enhance your credibility as a copywriter.
Whether you’re part of an in-house team, a freelancer, or just starting your copywriting career, you’ll discover how to combine creative flair with critical insight to deliver copy that works.
Develop essential copywriting skills
You’ll delve into different types of copywriting to explore the best practices for generating copy.
As you learn how to plan, structure, and write copy, you’ll use this knowledge to develop an effective copywriting process you can use time and time again.
Create your brand voice and connect with your audience
You’ll explore important techniques to help you create a distinctive brand voice as a copywriter. You’ll also learn how to define a value proposition to help ensure your customers know the value you can offer.
To develop your copywriting skills further, you’ll learn how to write copy that connects with audiences. Whether you’re trying to win customers for yourself or you’re writing copy for other clients, you’ll learn how to write compelling words that drive action.
Learn marketing skills from the experts at the Chartered Institute of Marketing
Throughout the course, you’ll be guided by the experts at the Chartered Institute of Marketing to help you explore the importance of copywriters within a marketing team.
By the end of the course, you’ll have the skills, knowledge, and confidence to thrive as a copywriter.
This course is designed for anyone who wants to gain a solid foundation in the copywriting craft and will be useful for those working in digital, brand, or marketing communications.
No previous knowledge or experience is required.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
Chartered Institute of Marketing
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.
CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016