Chartered Institute of Marketing
- Start Date: 26 Sep, 2022
- 3 weeks
- Study Content: Videos
Boost your organisation’s digital marketing presence by learning how to write engaging, search engine optimised digital content.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Refine your digital copywriting skills with the Chartered Institute of Marketing
Whether you already work in content or are just beginning your career in copywriting, this three-week course will equip you with the skills you need.
Guided by industry experts through the basics of digital copywriting, you’ll gain insider knowledge about what makes engaging digital content and learn how to create a variety of content types that connect with your target audience.
Explore digital content types
Digital copywriters need to understand a broad variety of content types and their appropriate use within the marketing funnel.
You’ll explore the different types of long-form and short-form content, before moving on to examining website development processes.
Using case studies, you’ll analyse the role of a digital copywriter in creating standout user experiences and delivering conversions.
Write perfect copy for any digital channel
Whether writing for social media, email, or websites, you’ll learn how to ensure your tone of voice is pitched perfectly for your target audience.
You’ll discover best practice techniques to boost audience engagement, including creating a buyer persona and identifying the right digital channels for your brand and purpose.
Learn how to write for Search Engine Optimisation (SEO)
With organic search making up around one-third of all digital business traffic, SEO is vital to ensure your content reaches its target audience.
You’ll examine how search engines rank content and learn about the five basic SEO principles. You’ll learn to identify and use the right keywords, increase rankings, and boost conversions.
By the end of this course, you’ll have the skills to produce a variety of engaging, targeted online content that ranks in organic searches.
This course is designed for anyone wanting to understand the fundamentals of digital copywriting.
It’s particularly suitable for those working in digital, brand, or marketing communications, or anyone wanting to pursue a career in marketing or copywriting.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
Chartered Institute of Marketing
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
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CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016